Last month we photographed the principals of a private equity firm in San Francisco for a brochure project. This was the first time the firm had commissioned photographs of their people, and they wanted them to have a comfortable look – corporate, but not overly posed or stale. The goal was to create natural looking caught moments of the principals working throughout the offices.
The schedule was tight – planning to photograph 16 people over two days and deliver unique portraits of each person. After scouting the first day for about 3 hours, we kept moving – aiming for 2-3 set ups for each subject in approximately 40 minute intervals.
I enjoy this type of project because of the challenge of coming up with so many unique images. When shooting an editorial portrait, I may scout 5-6 locations and walk the subject through all of them in 45 minutes, but for a corporate library like this, we needed to repeat that a total of 8 times each day.