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The Dailey Method exercise studios around the country are now featuring advertising images we shot for them this past fall. Jill Dailey, in green, started the regimen in 2000 and they now have 40+ studios in 3 countries. Check out their home page featuring videos we shot for them including one that went viral amongst their clients.

Jill Dailey from the Dailey Method

Jill Dailey from the Dailey MethodJill Dailey from the Dailey Method


A studio owner demonstrates on a stall bar at The Dailey Method studio in San Francisco

A studio owner demonstrates on a stall bar at The Dailey Method studio in San Francisco


At the bar in the downtown San Francisco studio of The Dailey Method

At the bar in the downtown San Francisco studio of The Dailey Method

I’ve shot video for The Dailey Method before – the What Is?
video on their home page has been viewed over 50,000 times.  So, when this exercise method with over 40 studios around the US, asked me to shoot a viral video on location in Chicago and San Francisco this spring, I jumped at it.
The goal: to increase TDM’s social media presence.

The production was quick and lean, just an assistant doing lighting and sound while I shot and directed.  We started by asking regulars at their studios, “What does it mean to you to Do It Dailey?”  We riffed from there.  We have hours of footage for additional pieces – this is the first:

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Last month we shot a video in Chicago and San Francisco for the exercise studio, The Dailey Method.  The video was posted yesterday and got 3000 views in the first 24 hours.

We shot hours of footage in the two studios and plan to edit more but we had to do the first one using the footage from this one woman – she was great to work with.