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Young woman trail running in the Oakland hills by San Francisco Advertising photographer Robert Houser

At least twice a month we set up test shoots to work with new lighting, new cameras, new models or even new locations.  Last week we were using the new Canon 5D Mark IV with some lenses that had just be re-aligned by Canon for a fitness test. We put the camera and new fitness model, Julia from JE Models, to work under difficult light.  I was hoping for a beautiful fall afternoon, but instead we had nothing but overcast skies.  Using high-speed sync capabilities of the ProFoto B1 while shooting at 1/2000 sec allowed us to clean up the shadows.  

Two hours and some 2000 images later, I had quite a bit of homework to do on the plane to this week’s shoot in Dallas.  I think I most like the moody running shots on the road, but this test was just plain fun. 

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Thanks to the National chapter of the APA for highlighting my Fitness advertising work on their site this week.

Fitness

Test shoot - Dance - Natalie

Early this week we brought back a hip hop dancer that we have photographed in the past.  Staying in the outdoor studio and keeping the huge silks for our lighting, we moved around to get a more natural blue sky background.  A little less studio feel, a little more natural – while still using beautiful big light sources.

Bob and I got to talking yesterday about this work – why dancers, why flying?  It seems like he is drawn to this as a more pure form of the motion portraits he sees us doing in our fitness work.  The dance images are still about photographing people, still a portrait, and the motion is still fitness.  But working with these dancers, the project feels more like a study of form and movement.

This Oakland based dance teacher is great to work with and we hope to collaborate with her more.  Using the blue sky felt more authentic and true to her as a performer.  Here are a few from the shoot.  We will keep putting these on Instagram and Twitter, so please check our feeds.

Enjoy.  – Kala

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