Last month we photographed the principals of a private equity firm in San Francisco for a brochure project. This was the first time the firm had commissioned photographs of their people, and they wanted them to have a comfortable look – corporate, but not overly posed or stale. The goal was to create natural looking caught moments of the principals working throughout the offices.

The schedule was tight – planning to photograph 16 people over two days and deliver unique portraits of each person. After scouting the first day for about 3 hours, we kept moving – aiming for 2-3 set ups for each subject in approximately 40 minute intervals.

I enjoy this type of project because of the challenge of coming up with so many unique images. When shooting an editorial portrait, I may scout 5-6 locations and walk the subject through all of them in 45 minutes, but for a corporate library like this, we needed to repeat that a total of 8 times each day.
Corporate environmental portrait of private equity firm principals
Corporate environmental portrait of private equity firm principals
Corporate environmental portrait of private equity firm principals
Corporate environmental portrait of private equity firm principals
Corporate environmental portrait of private equity firm principals
Corporate environmental portrait of private equity firm principals